Helping people build wealth through real estate for more than two decades, J.F. Lue has a unique perspective when it comes to buying and selling property in the Bay Area.

A licensed broker associate with Sereno in Los Gatos, Lue brings to the table a blend of creativity, resourcefulness, analytical reasoning, and problem-solving skills from his background as an engineer and a sales consultant in high tech. His distinctive attributes and experience, coupled with his passion for real estate, architecture and analyzing market data, give him a highly-informed perspective when guiding clients through the complex challenges of buying, selling, and investing in real estate in the Bay Area.

His good nature, seasoned professionalism and fact-based market analyses do not go unnoticed by his peers or clients. He is esteemed for the scope of his market knowledge, his extensive network of professional resources, and his client dedication, which goes well beyond a transaction.

Lue is always available to consult with clients on home matters, including maintenance, remodeling, leveraging home equity, and when to buy or sell, but he also mentors clients on how to manage their investment properties. He will provide step-by-step guidance to help them develop confidence and proficiency in managing their own properties – a vital step to building wealth through real estate. And, Lue’s clients love him for it. His exceptionally high volume of referrals and repeat business is often from multi-generational families and is testament to his exceptional service and commitment to exceeding clients' expectations. From Lue’s perspective, it’s a joy to be of service to others.

Lue earned his B.S. degree in Mathematics at Notre Dame de Namur University, Belmont, CA, and his M.S. degree in Computer Science from Santa Clara University, Santa Clara, CA. Originally from Taiwan, he is fluent in Taiwanese and Mandarin. He has been a Silicon Valley resident for more than 35 years where he and his wife raised two children.